Discover why orality is a growing phenomenon throughout the world in reaching others for Christ.

Around 70% of the world's population communicates mainly by stories, proverbs, drama, songs, poetry, and chants which all happens in a face-to-face context.  Stories play an important role in forming every person's world view.  Many times, Christian stories are presented in a culturally relevant way tackling basic worldview assumptions.  In many cases, this may be the only way to replace or revise the audience's worldview that was learned by their stories.

Because oral learners tend to believe persons more than abstract truths, the spiritual life and example of the messenger are vital.  The Church among peoples with oral traditions must engage with this sea-change in communication if it is to reach the next generation for Christ.